Great Nonprofit Design: Best Practices & Examples
A great design or even well-written content doesn’t mean that visitors will be successful in finding information and understanding your cause. Beyond design, nonprofits should pay special attention to how visitors can find out more about your cause and the key actions you want you them to accomplish on your site.
Here are a few best practices to keep in mind when planning a nonprofit website that’s achieves your goals and helps your supporters take action:
Prioritize your audience - The uniqueness of your audience should be reflected in your website design, page names, the voice and tone of your content, and calls to action on your site.
Communicate your mission and aims - Inspire people to engage with your organization by telling them what the current and future goals are for your nonprofit.
Have clear calls to action - Some examples are “Learn More”, “Get Involved” or “Donate”
Showcase stories/statistics - Communicating your nonprofit’s impact is crucial to winning over supporters by showing what your nonprofit has achieved and makes your mission come to life.
Build a community - Connect like-minded people through social media or a newsletter subscription.
Based on these best practices, we have compiled a list of some excellent nonprofit websites that have gotten it right.
